The Failure Happened Long Before Oracle's 6AM Email
Oracle cut thousands to fund AI. The real mistake happened years earlier, in every hiring conversation where nobody asked the right question.
Essays drawn from building businesses, making calls under uncertainty, and learning the hard way
12 posts
Essays drawn from building businesses, making calls under uncertainty, and learning the hard way. These pieces are reflective than my operator notes as they are less about execution, more about how my thinking has changed over time.
You’ll find writing on entrepreneurship, sales, marketing, AI, and the mental models I keep returning to when decisions stop being obvious.
This is where ideas are shaped before they become systems.
Oracle cut thousands to fund AI. The real mistake happened years earlier, in every hiring conversation where nobody asked the right question.
I had nine months of experience and thirty driver conversations. I was still wrong about BluSmart. This is the mechanism, not just the mistake.
Why AI gives inconsistent output, and why better briefing, not a better tool, is the fix.
I held a client for eight years while their payment cycle quietly stretched from 30 days to 120. Here is what normalisation of deviance actually costs.
My new hire learned billing in two days. I celebrated. Then I realized he had no idea what three people and a full week used to look like. When institutional memory breaks, AI doesn't fix it—it accelerates through the gaps.
Arc Browser taught me the difference between moats and head starts. I use a 3-question filter when building O9X. Real decisions, real numbers.
Six years. Four friction lessons. One security firm. What static friction, cash flow, cheap experiments, and boring software taught me.
What different AI Models have to say to anyone keen to start their own business and my analysis on what they got right (and wrong)
Simplify your business by ditching chaos. Understand why boring documentation and simple systems is your secret for predictable business success
From Reliance Jio to Ola to my own business: how I evolved from evaluating stay-or-leave decisions to structuring a business where I control the exit.
₹15 lakh stuck in working capital. My father saved 18 months to survive his learning curve. I'm testing operator circles to catch bad decisions.
A Case study from my own business on how to validate a new business idea to achieve product market fit and why mine failed